Best Areas to Stay in Seoul, South Korea in 2025

If you’re planning a trip to Seoul, South Korea, and still wondering where to stay, this article might help! TripSometime has gathered the most popular areas among Thai travelers, based on both trends and personal experience from multiple visits.

Myeong-dong (명동)

When you think of South Korea, Myeong-dong always comes to mind. Located right in the heart of Seoul, it’s famous for shopping streets, beauty stores, street food, nightlife, and entertainment.

The area also features massive underground shopping centers filled with K-pop merchandise and idol albums. (Though be mindful—some may not be official merch.)

Why stay in Myeong-dong?

Shopping paradise: Countless fashion stores, beauty brands, and souvenir shops—think Korean snacks, dolls, bags, and clothes.
Food heaven: Enjoy Korean BBQ, hot pots, Indian cuisine, seafood, and even fast food. There’s something for every taste.
Street food central: One of Seoul’s top spots for street food lovers—tons of vendors and variety.
Tons of accommodation: From luxury hotels to budget guesthouses and hostels, Myeong-dong has it all.
Easy transportation: Connected to subways and airport buses, it’s super convenient to get around.
No wonder Myeong-dong is often the top choice for first-time visitors to Seoul!

Hongdae (홍대거리)

Next up is Hongdae—short for Hongik University. This youthful, energetic neighborhood is a close runner-up in popularity. It’s packed with food stalls, casual restaurants, trendy cafés, fashion boutiques, arcades, and more—often at cheaper prices than other areas.

The highlight? Hongdae Street, where students and artists perform music, dance, and other shows in the evenings. It’s always buzzing with life.

Why stay in Hongdae?

Affordable eats: Delicious food at lower prices than Myeong-dong.
Trendy cafés: Great for café hopping and social media photos.
Youth fashion: A go-to for trendy clothes and accessories.
Budget-friendly hotels: Fewer options than Myeong-dong, but cheaper overall.
Easy access: Subway and airport bus connections are available.
Live street performances: Nightly entertainment from students and street artists.
The author personally prefers staying in Hongdae on most recent trips—it’s fun, youthful, and lively.

Gangnam & Apgujeong

Known as upscale and luxurious, these areas are packed with high-end hotels, malls, offices, and condos. You’ll see luxury cars, sleek architecture, and posh boutiques everywhere. Famous malls like COEX and Starfield COEX are also located here—popular for shopping and Instagram-worthy photo spots.

Why stay in Gangnam or Apgujeong?

Luxury shopping malls and premium brand stores.
Modern infrastructure with two subway lines for easy travel.
Plenty of cafés and restaurants to explore.
Great city views from elevated landscapes.
Modern architecture with NYC vibes.
Lots of luxury hotel options.

If you’re looking for a high-end, cosmopolitan vibe, Gangnam is one of the best choices in Seoul.

Itaewon (이태원)

Last but not least, Itaewon is one of Seoul’s most iconic neighborhoods—famous for its vibrant nightlife, global cuisine, and diverse atmosphere. This area is packed with bars, pubs, clubs, and restaurants, making it a go-to destination for party lovers and international travelers alike.

Why stay in Itaewon?

A nightlife hub filled with bars, clubs, and entertainment venues
Endless dining options—from Korean BBQ to international cuisines
A melting pot of cultures, popular with travelers from around the world

If you enjoy the nightlife scene, Itaewon is the place to be—especially during holidays and festivals when the entire area comes alive with energy.

Final Thoughts

If you’re planning a trip to Korea, we hope this article helps you decide where to stay in Seoul. Personally, the author’s favorite area is Hongdae, thanks to its youthful charm and lively atmosphere.

That said, no matter which neighborhood you choose, Seoul is well-connected by subway, safe for walking, and full of things to discover. Enjoy your trip and happy travels!

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